Meduza in Europe Photo highlights from our boldest offline campaign yet
We still can’t quite believe it, but it really happened: Meduza’s promo campaign hit the streets of some of Europe’s largest capitals. On January 16 and 17, projections about us and our work lit up buildings in busy neighborhoods of Berlin, Paris, and London. Take a look through this gallery to relive the moment (and don’t miss the surprise at the end!).
Berlin
The heart of Berlin, right at the foot of the iconic TV Tower — a landmark familiar to anyone who’s ever visited Germany’s capital. It’s the perfect spot to share how Meduza works to break through Kremlin censorship.
Seeing this projection in Berlin holds special meaning for us. The city became home to part of Meduza’s team after Russia launched its full-scale invasion of Ukraine. It’s also where we met the Lure advertising agency, whose team helped us develop and organize this campaign.
Meduza has always been an online publication, so seeing our logo out in the real world feels surreal. And we’ve never seen it this big before!
London
London brought us plenty of unforgettable moments. As soon as we kicked off our display, an unhappy shop owner approached the tech team about us using their wall for the projection, and… well, let’s just say Londoners got to see our slogans in two different locations!
Paris
Meduza’s slogans, in French, in the heart of Paris with the Eiffel Tower in the background — that wasn’t on any of our boldest bingo cards. But there it was, glowing for all to see!
P.S. Helsinki
Here’s the promised surprise! While we couldn’t organize a projection in Helsinki, our partners set up classic street ads, displaying our slogans on screens all across the city.
About the campaign
The advertising campaign for Meduza was developed pro bono by our friends and partners at the Berlin-based agency Lure. At its heart is the slogan, "Where other headlines end, Meduza begins." Through banners — sometimes quite provocative ones — and videos, we’re hoping to reach people in North America, Western Europe, and Northern Europe who follow events in Russia and Ukraine but feel that international and regional media lack depth in their coverage.
Growing Meduza’s English-language audience is a matter of survival for us. Since the start of Russia’s full-scale invasion of Ukraine, our readers in Russia can no longer financially support us. That means we now rely entirely on donations from people outside of Russia.
If you’re just discovering Meduza in English, subscribe and share our work. And don’t forget to support us — your contribution helps not only our newsroom but also the millions of Russians who rely on us for accurate, independent reporting in the face of Kremlin censorship.
